This is where they die.
Check theaters and NHL arenas for movie and game times near you!
NEW YORK (AP)--The NHL, in conjunction with Warner Brothers' release of the film '300', arranged a publicity stunt on the ice the other night during its Rangers-Islanders game to further promote both the movie's opening weekend and the notion that hockey is an modern on-ice version of the battle of Sparta. Aspiring Spartan Chris Simon of the New York Islanders was able to offer a sneak peek at one of the movie's several battle stunts on Hollywood extra Jason Hollweg, causing several onlookers to gush about the over-the-top choreography and drama that characterize both the film and the on-ice product.
"The NHL has been spending millions of dollars to convince me that players are gladiators doing blood-battle," said one observer, "but I didn't believe it until now. Gosh I can't wait to see this movie!" The league responded by saying that more such publicity stunts would be unveiled in the near future to correspond with America's fascination for body-count films.
Let's start milking that Hollywood synergy, Bettman. It can't be any tougher than telling us that the lockout benefited fans or that Ryan Smyth was a hockey deal, can it?
Feel free to leave your own NHL spin-doctoring in the comments. (If it's good enough, maybe you'll get hired for the job!)