Do stupid uniforms make Cents?


Part of me thinks that NHL marketers are devious geniuses—they are purposely producing shitty Reebok designs so that fans will demand another design as quickly as possible. Consumers will pay twice—grudgingly buying a lackluster jersey this summer and enthusiastically buying an improved version the next.

Secrets and unveilings may be exciting, but remember: fans are the ones cheated by having no voice in the design of the product they are expected to buy. It would have been nice if the NHL sampled its fans' reactions prior to mass production, but then again, if the new uniforms looked too good off the bat, how could they get away with a re-re-design next summer?

Anyway, as for Scott and Teemu vs. retirement, there are still no concrete decisions as of yet. At the start of the summer, I decided that I wasn't going to write too much about offseason moves or projected lineups until those questions were answered, and I won't start today. I guess I still lean towards optimism about the players returning, but all summer I have mostly focused my attention on Scott's return status—I realize that I've been way too spoiled watching last year's double-Norris blueline, but dammit! It turns out I like being spoiled!

Latest News

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Battle of California

You must be a member of Battle of California to participate.

We have our own Community Guidelines at Battle of California. You should read them.

Join Battle of California

You must be a member of Battle of California to participate.

We have our own Community Guidelines at Battle of California. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9355_tracker