Versus Strong Survive Commercial
I really like the new Versus Strong Survive Commercial:
http://www.youtube.com/watch?v=_LMEa0TVY_4
Thoughts?
The script for the voice over:
here is the thing that makes life so interesting
the theory of evolution claims only the strong shall survive
maybe so, maybe so
but the theory of competition says
just because they are the strong doesn't mean they can't get their asses kicked
that's right
see what every long shot come from behind underdog will tell you is this
the other guy may in fact be the favorite
the odds may be stacked against you, fair enough
but what the odds don't know is this isn't a math test
this is a completely different kind of test
one where passion has a funny way of trumping logic
so before you step up to the starting line
before the whistle blows and the clock starts ticking
just remember out here
the results don't always add up
no matter what the stats may say
and the experts may think
and the commentators may have predicted
when the race is on all bets are off
don't be surprised if somebody decides to flip the script take a pass on yelling uncle
and then suddenly, as the old saying goes we got ourselves a game
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Oh, and I went ahead and embedded the video for you — we’re a lazy bunch.
http://www.battleofcali.com/
I enjoyed it
A little long, but an effective theme. And is that the actor who played Rawls on The Wire doing the voice over? Whether it is or not, they had me once I heard that voice; great choice.
I also enjoyed how they work their programming offerings in as if they’re a natural fit. I mean, I’m following a sport that is ignored by most of America, so I guess I can’t really talk on the matter, but the juxtaposition of hockey, bow-hunting, cycling, fishing, MMA, and bull-riding still made me chuckle.
Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.

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