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On winning vs. boring

I am leaving this as an open thread for comments, since I am somewhat interested in reader perspectives. As a Duck fan, it is difficult to distance myself from the team's ups and downs, but now that we find ourselves playing crummy hockey on a national stage, here's the question:

How can the NHL better ensure that important hockey (conference finals) is watchable hockey? How can it make winning hockey not a distinct thing from exciting hockey?

I don't know who outside of Edmonton or Anaheim is captivated thus far by what they've seen, but if you're watching (or importantly, have stopped watching), write a comment.

Feel free to write something about "this post wouldn't be happening if you were UP 2-0", because that might be true. Again, though, I can't be an outsider on this one.