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A message from Gatorade Canada

Man, I'm such a sucker and a sell-out. Apparently all you need for some good BoC coverage is to send me a congratulatory e-mail, and a note that you are trying to network through hockey blogs. But even though I am a pushover for faint praise, I think the site below is interesting in discussing hydration issues for goaltenders and other athletes, and how J.S. Giguere was able to proactively improve his game stamina.
Hi Earl,

I’m contacting you on behalf of Gatorade Canada – I work for their public relations agency. As the resident Anaheim blogger on Battle of California (congratulations on winning the Cup!) I thought you may be interested in blogging about JS Giguere’s work with the Gatorade Sports Science Institute (GSSI) to tackle his hydration issues.

In the past, Giguere has suffered from cramping and exhaustion which often affected his game, before the 2006/07 season he saw a Gatorade television commercial about a runner who suffered from similar problems. Giguere contacted the GSSI to see if they could offer solutions that could improve his performance. At the GSSI, Giguere participated in rigorous sweat tests and hydration analysis, and they gave him tips to help him overcome his dehydration and perform a Stanley Cup winning season.

An online news release is at You can find facts, quotes, photos, videos and logos to share on your blog, if you think your readers would be interested.

I’d also love to know what you think about this news release format, as we built it for bloggers like you to make it easy to share the story.


PS - If you’d prefer not receive news from our agency or Gatorade, just let me know, and we won’t contact you again.
So if you're thirsty, feel free to check it out, and remember: Stay hydrated this summer. As Giguere says: "No matter what sport you’re in, I think hydration is the number one priority you should focus on, along with healthy eating. It gives you energy and helps you recover quickly for the next game."